Patagonia's values reflect those of a business started by a group of climbers and surfers, and the minimalist style they promote.
1. Build the best product
Patagonia’s criteria for the best product rests on function, repairability, and, foremost, durability. Patagonia limits their ecological impacts with the goods they produce, which can last for generations or can be recycled.
2. Cause no unnecessary harm
Patagonia aims to steadily change its business practices from lighting stores to dyeing shirts, they seek not only to do less harm but more good.
3. Use business to protect nature
The challenges we face as a society require leadership. Once Patagonia identifies a problem, they act. They embrace risk, and act to protect and restore stability.
4. Not bound by convention
Patagonia's success and fun lie within developing new ways to do things.